About us
From global boardrooms to local classrooms
We believe that all young people deserve the opportunity to flourish
Tomorrow's Enterprise Foundation was created to give all young people access to meaningful opportunities in life through the transformative power of business and enterprise education.
We particularly support young people facing disproportionate barriers to employment with a key focus on working with young people from minority communities, low-income families and those with special educational needs and disabilities (SEND).
Our programmes are designed around seven key principles:
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To enable all young people to thrive regardless of their academic achievements.
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To reduce the number of young people not in employment, education or training (NEET).
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To provide engaging education for students with special educational needs and disabilities (SEND).
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To provide meaningful post-16 employment opportunities.
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To close the national skills gap.
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To inspire and empower the next generation of purpose-driven entrepreneurs and business leaders.
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To champion the concept of 'business as a force for good'
Tomorrow's Enterprise Foundation was inspired by the work of Tomorrow's Company
We retain a strong link to Tomorrow's Company and their ethos, using their many decades of knowledge and wisdom as the inspiration for our enterprise programmes.
Tomorrow’s Company is an independent, pioneering not-for-profit think tank. For more than thirty-five years, they’ve been bringing business and society together to address some of society's greatest challenges through research, innovation, advocacy and collaborative action.
In 2020, Tomorrow's Company set about reinvigorating the teaching of business with a view to inspiring a new generation of purpose-led entrepreneurs, business leaders and employees.
Their first enterprise education programme wss the 'Applied Business Module'; an eight-week programme of theoretical and practical enterprise education for first year business undergraduate university students. This programme was co-designed by The University of East Anglia and continues to be delivered there to this day.
In 2023, Tomorrow's Company took the framework of the Applied Business Module and developed a pioneering enterprise education programme designed specifically for secondary school students. This programme was code named 'Project: Can Do'.
During 2024, the pilot programmes achieved great success at a number of schools around the UK. Each student who graduated from the programmes was invited to contribute ideas to improve the content, and so the initial concept programme was further improved and expanded into the programme as it exists today.
In 2025, Tomorrow's Enterprise Foundation was launched as an independent not-for-profit organisation, operating under the guidance and support of the Tomorrow's Company and it's Advisory Board, and introducing a host of new team members to help deliver the programme around the UK.
Our team
Jonathan Maguire
Founder & Director
Jonathan is our Founder and Director with over fifteen years of experience working on youth development programmes. He is highly experienced in developing impact-driven organisations and was previously an expedition cameraman, documentary filmmaker and professional photographer.
Catherine Barber Brown
Strategy & Operations Consultant
Catherine is a Values-Led Consultant, Non Executive Director, Coach and Mentor who drives performance, growth and transformation for organisations across sectors including finance, healthcare and education.
Partnerships team
Emily Kvanvig Johnsrud
Partnerships Manager
Emily manages all of our corporate partnership engagement and business outreach. She is a student at the University of East Anglia, the Vice President of the Business Society and a volunteer for Peer Assisted Learning.
Emma Stone
Business Development
Emma is a BA Business Management Student at The University of East Anglia. She has interned as a Cyber Security Consultant at BAE Systems Digital Intelligence Unit and volunteered as a UEA Buddy and as a Youth Mentor with INTO University Partnerships.
Katie Haddon
Partnerships Manager
Katie is passionate about developing and nurturing meaningful partnerships between our schools and our corporate supporters. She is studying for a degree in Business and HR Management and is an experienced project manager.
Advisory board
Mark Goyder
Founder, Tomorrow's Company
Mark is Founder of Tomorrow’s Company, a think tank that has works with business leaders, investors and policymakers and partners to inspire and enable business to be a force for good in society. Mark is also an award-winning speaker, writer and broadcaster
Peter Ward
Founder & Director, Telos Partners
Peter qualified as a chartered accountant and spent 15 years as a partner with Deloitte and, through merger, Coopers & Lybrand (now PricewaterhouseCoopers)., and a member of the original Tomorrow’s Company Enquiry.
Dr. Kevan Williams
Associate Professor of Strategy, UEA
Kevan teaches undergraduate and postgraduate students in areas such as strategy, leadership, change, governance and ethics. He is a mentor to business owners, is an author, facilitator and trainer
Education advisors
Lella Violet Halloum
Education Programme Advisor
Lella is a frequent global United Nations speaker, award-winning thought leader and advocate for young people. She strives to create unique opportunities for young people, particularly underserved & underrepresented groups.
Claire Muhlawako Madzura
Education Programme Advisor
Claire is a consultant and public speaker who uses her lived experience to create change in the communities that need it the most. She is an iwill Ambassador and Member of the Learner's Council for The Foundation for Education Development